Privacy Policy

Last updated: April 2022

Welcome to Kafu (the “Platform”). We are committed to protecting and respecting your privacy.

By accessing or using our website, services, applications, products and content (that include but are not limited to the Platform) (collectively, the “Services”), you acknowledge that you have read this Privacy Policy ("Policy") and that you understand how we will collect, use and process your personal information. If you do not agree with this Policy in general or any part of it, we recommend that you do not use our Services. Capitalized terms that are not defined in this Policy have the meaning given to them in the Terms of Service available at https://www.kafumena.com/agreements/terms-of-service.html

If you have any questions about how we use your information please contact feedback@kafumena.com .

1．The types of information we collect

We may collect and use the following information about you:

• Information you give us. You give us information about you when you register for and/or use the Platform, including your name, birth date, gender, social media login details, telephone number(only if you register with your phone number) and your photograph as well as your language selection. In addition, this category will include your profile, the comments you make on our Platform (including any Virtual Items you contribute to any user or user-generated content), and account details, including but not limited to, your Apple, Google or any other third-party payment channel account where required for the purpose of paying. It also includes user-generated content, photographs and other content that you choose to upload on our Platform.
• Information you choose to share from your social networks. If you choose to link your social network or public forum account (e.g. Facebook, Twitter, Instagram, or WeChat) to the Platform, you will provide us or allow your social network to provide us with information from your social network or public forum accounts. This data will include information relating to your use of the Platform on such public forums and/or social networks. For further information as to how and for what purpose the social network provider processes your data, please see the relevant privacy policies of these social network providers.
• Technical Information we collect about you. We automatically collect certain information from you when you use the Platform, including your IP address, location-related data (as described below) or other unique device identifiers, your browsing history (including content you have viewed in the Platform), your mobile carrier, time zone setting, mobile or device information including the model of your device, your screen resolution, operating system and platform and information regarding your use of the Platform, and list of applications.
• Behavioural information we collect about you: We also collect information regarding your use of the Services, e.g. your comments on our Platform or any other user-generated content and content that you generate through and upload on our Platform, your behaviors in the games of the Platform. In addition, we link your subscriber information with your activity on our Platform across all your devices using your phone number or social media log-in details. We collect engagement scores (“likes”, comments, repeated views) and related users based on your behaviour. Finally, we collect opt-ins and communication preferences.
• Location data. When you use the Platform on a mobile device, we may collect information about your location. With your consent, we may also collect Global Positioning System (GPS) data and mobile device location information. And such GPS data is used to confirm your city and ONLY the city information will be transferred to the server.
• Information from third parties. We will also receive information from third parties (such as advertising networks and analytics providers) and from other sources, including business directories and other commercially or publicly available sources.
• We collect and process (which includes scanning and analysing) information you provide, including any personal information, in the context of composing, sending, or receiving messages (that means the content as well as information about when the message has been sent, received and/or read and the participants of the communication) through our Service's messaging functionality. Please be aware that messages sent to other users of our Service will be accessible by those other users and that we are not responsible for the manner in which those users use or disclose messages.
• When you upload a content to the Platform (“User Content”), you automatically upload certain metadata that is connected to the User Content. In essence, metadata describes other data and provides information about your User Content that will not always be evident to the viewer. In connection with your content the metadata can describe how, when and by whom the piece of User Content was collected and how that content is formatted. It further includes information such as your account name or user ID number that enables other users to trace back the content to your user account. Metadata will further consist of additional data that you chose to provide with the content, e.g. any hashtags used to mark keywords to the content or comments.
• Buy coins. Your purchase will be made via Apple iTunes account, Google Play account or other authorised payment methods. We do not collect any financial or billing information from you in relation to such a transaction. Please review the relevant terms and notices in respect of the handling of such data. So that we can credit your account with the correct value in coins, we keep a record of the purchases you make, the time at which you make those purchases and the amount spent.
• We and our service providers and business partners use cookies and other similar technologies (“Cookies”) to automatically collect information, measure and analyze which web pages you click on and how you use the Platform, enhance your experience using the Platform, improve the Platform. Cookies are small files which, when placed on your device, enable the Platform to provide certain features and functionality. You may be able to refuse or disable Cookies by adjusting your browser settings. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. For example, due to differences in how browsers and mobile apps function, you may need to take different steps to opt out of Cookies used for targeted advertising in a browser and to opt out of targeted advertising for a mobile application, which you may control through your device settings or mobile app permissions. In addition, your opt-out selection is specific to the particular browser or device that you are using when you opt out, so you may need to opt-out separately for each of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you.

2．Analytics information

On our Platform, we use third-party analytics tools to help us measure traffic and usage trends for the Services. Traffic refers to the different data flows surrounding activities of the users on the Services. These tools, for example, collect information sent by your device or our Services, including the pages you visit, add-ons, and other information that assists us in improving the Service. The information will be used to report and evaluate your activities and patterns as a user of the Platform to provide services in accordance with these activities.

3．How we use your information

We will use the information we collect about you in the following ways:

• to administer the Platform (i.e. to provide our Services to you) and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes (i.e. to guarantee the Platform’s stability and security) and to solicit your feedback;
• to allow you to participate in interactive features of the Platform, when you choose to do so;
• to personalise the content you receive and provide you with tailored content that will be of interest to you;
• to improve and develop our Platform and conduct product development;
• to provide you with services based on the country settings you have chosen, such as the content that is related to the country settings;
• to allow other users to identify you via the "Find user" function as a user of the Service, to allow you to find other users and to connect with them on the Platform, and to support the socializing function of the Services;
• to provide you with your profile information to send to anyone you choose and to enable you to participate on the Platform and interact with other users;
• to allow other users to connect with you and interact with you via the game function of the Platform;
• to make your information available to other users in accordance with the privacy settings you chose for the respective information;
• to show you content that is similar to content you liked or interacted with (by commenting and/or watching the content), content from your region as well as content from users you follow;
• to enable our messenger service to function and you can choose to delete any information in this regard on your discretion via the clear cache function within the Platform’s settings; and
• to help us detect abuse, fraud, and illegal activity on the Platform;
• to notify you about changes to our Services;
• to communicate with you;
• to provide you with user support;
• to comply with applicable laws and requests made by regulatory authorities; and
• to enforce our terms, conditions and policies.

4．How we share your information

We will share your information with the following selected third parties:

• cloud storage providers to store the information you provide and for disaster recovery services, as well as for the performance of any contract we enter into with you;
• Analytics and search engine providers that assist us in the optimisation and improvement of the Platform;
• IT service providers; and
• Our data center and the servers of our host providers.

We will also share your information with any member, subsidiary, parent, or affiliate of our corporate group, only for the purposes set out above, to assist in the improvement and optimisation of the Platform, in order to prevent illegal uses, increase user numbers, development, engineering and analysis of information or for our internal business purposes.

We will share your information with law enforcement agencies, public authorities or other organizations if legally required to do so, or if such use is reasonably necessary to:

• comply with legal obligation, process or request;
• enforce our Terms of Service and other agreements, policies, and standards, including investigation of any potential violation thereof;
• detect, prevent or otherwise address security, fraud or technical issues; or
• protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction).

5．What you can do with your information

If you have registered for an account, you may access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there.

You can switch off location information functionality on your mobile device if you do not wish to share your GPS or mobile device location information with us.

Additionally, if you intend to delete the personal information we hold about you within the Services or deactivate your account with us, you can also contact us via feedback@kafumena.com, and we will respond to your personal information removal request within 7 working days, subject to certain conditions and terms for termination of your account, as well as applicable data protection laws and regulations.

6．The security of your information

We take steps to ensure that your information is treated securely and in accordance with this Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your information, for example, by encryption, we cannot guarantee the security of your information transmitted through the Platform.

We have appropriate technical and organizational measures to ensure a level of security appropriate to the risk of varying likelihood and severity for the rights and freedoms of you and other users. We maintain these technical and organizational measures and will amend them from time to time to improve the overall security of our systems.

Please note that the Platform DOES NOT know your account information of your Facebook, Twitter, Instagram, or WeChat, as these third parties only communicate via specific encrypted token with the Platform. And if you registered with phone number, you are the ONLY user to view it in the Platform.

Please note that the profile is public, your posted content could be visible to anyone on the Platform unless you select “Friends”(only your friends can view) or “Private”(only yourself can view), and it may also be accessed or shared by other users as well as third parties such as search engines, content aggregators, etc.

Besides, we advise that you switch on “Need approval to be my friend” in “Privacy” settings.

7．How long we keep your information

We use the following criteria to determine the period for which we will keep your information:

• our contractual obligations and rights in relation to the information involved;
• legal obligation(s) under applicable law(s) and regulations to retain data for a certain period of time;
• statute of limitations under applicable law(s);
• our legitimate business purposes; and
• disputes or potential disputes.

After you have terminated your use of our Services, we can store your information in an aggregated and anonymised format. Notwithstanding the foregoing, we can also retain any personal information as reasonably necessary to comply with our legal obligations, allow us to resolve and litigate disputes, and to enforce our agreements.

8．Information relating to children

The Platform is not directed at children under the age of 13. If we find that personal information has been collected from people under the age of 13, we will delete that information and terminate that person's account. If the law of the user's residential area has special provisions for users over the age of 13 to use the platform and for the platform to collect the personal information of users over the age of 13, we will comply with the provisions of the local law. If you think we collect information about children under the age of 13 or that is prohibited by local law, please contact us at feedback@kafumena.com.

9．Changes

We will generally notify all users of any material changes to this Policy, through a notice on our Platform. However, you should look at this Policy regularly to check for any changes. We will also update the “Last Updated” date at the top of this Policy, which reflects the effective date of the Policy. Your continued access to or use of the Services after the date of the updated Policy constitutes your acceptance of the updated Policy. If you do not agree to the updated Policy, you must stop accessing or using the Services.

10．Where we store your personal information

When you provide personal information to us via the Platform, it is stored on a cloud server located in feedback@kafumena.com. We will implement appropriate measures to ensure that your personal information remains protected and secure when it is stored on the cloud server.

11．Contact

Questions, comments and requests regarding this Policy should be addressed to:

• Email Address: feedback@kafumena.com
• Attention: Privacy Policy